Master Blaster Sachin Tendulkar has refused an endordement deal offer.

Endorsement is to promote an alcohol brand of UB group which was worth 20 crore.

Sachin Tendulkar is a youth icon in India so he would never like to spoil his image in front of them.

And Sachin won't want to dissapoint them as many of the youths and upcoming players want to be like him and follow him.

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